Bachelor of Business (Marketing)

Loại cơ sở giáo dục: Trường Đại học/Trường Đại học
Cấp độ: Đại học
CRICOS: 00102E

Marketers manage the activities, institutions and processes responsible for creating, communicating and delivering products and services. This includes facilitating relationships to deliver value for consumers, clients and society. From identifying the target customer to developing a competitive advantage, marketing is a crucial activity for all businesses. During your first year you will study core business subjects and in second year you will begin your major in marketing, developing skills needed to manage integrated marketing and communications strategies. Throughout this degree, you will be immersed in marketing, from understanding consumer behaviour and measuring the effectiveness of communication channels, to the product positioning and the effectiveness of market research. You will learn how to use creative advertising techniques, including graphic design software, to develop creative and effective marketing communications and see how marketing can influence positive change in social behaviour.

Thông tin học tập

Graduate Certificate in Luxury Marketing Management

Curtin University

Cử nhân Thương mại (Quốc tế)

University of New South Wales (UNSW)

Bachelor of Commerce / Bachelor of Global Studies

Australian Catholic University (ACU)

Thạc sĩ Kỹ thuật chuyên nghiệp

Griffith University

Bachelor of Laws/ Bachelor of Business Analytics and Analysis

Swinburne University of Technology

Diploma of Commerce

RMIT University