Bachelor of Business - Marketing (XBBM)

Loại cơ sở giáo dục: Trường Đại học/Trường Đại học
Cấp độ: Đại học
CRICOS: 00121B

This Bachelor of Business (Marketing) degree is 100% online and designed specifically for online learning. With a focus on providing leading-edge marketing knowledge and real industry experience, students are prepared for a wide range of careers. Students gain a solid understanding of business fundamentals before moving into their marketing specialisation, where they focus on areas such as consumer behaviour, market research and analysis, as well as advertising and brand management. Graduates will have the skills to make smart marketing decisions and learn to communicate with different target audiences, create strategies to grow revenue, build customer loyalty, as well as analyse brand performance and advertising metrics.

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